Lanternen Yacht Club
Nettside: www.lanternenbrasserie.no
Lanternen Yacht Club — Repositioning an Oslo Icon
At Bygdøy’s waterfront, one of Oslo’s most iconic seaside venues is entering a new chapter.
HosPro has taken over operations of Lanternen Brasserie and is currently leading a full repositioning and rebranding into Lanternen Yacht Club — a Hamptons-inspired destination designed to elevate the Oslo summer experience.
The Concept
Lanternen Yacht Club is built around a clear ambition:
to create a premium, international-feeling yacht club atmosphere — while remaining accessible and relevant to the diverse audience that defines Bygdøy.
Inspired by the coastal elegance of the Hamptons, the concept blends:
Relaxed luxury
High-volume summer service
Strong visual identity and atmosphere
Food and beverage offerings that scale across segments
A Complex Audience — A Proven Strength
Bygdøy presents a unique commercial challenge.
On one hand, it attracts a high-spending, quality-driven local clientele.
On the other, it is one of Oslo’s most visited tourist destinations.
Successfully serving both — without compromising brand, pricing power, or guest experience — requires precision.
This is a dynamic HosPro has extensive experience with, notably through projects such as Olympique, where similar duality has been successfully operationalized.
At Lanternen Yacht Club, this translates into:
A layered offering that works from daytime casual to premium evening service
Operational systems designed for both volume and quality
A brand identity that feels aspirational, yet welcoming
From Brasserie to Destination
The transition from Lanternen Brasserie to Lanternen Yacht Club is not simply a rebrand — it is a full strategic repositioning.
Key focus areas include:
Concept development and brand identity
Spatial and experiential redesign
Menu engineering and pricing strategy
Operational structure for peak-season volume
Targeted positioning toward both local and international guests
The Ambition
Lanternen Yacht Club is designed to become:
One of Oslo’s most attractive summer destinations
A benchmark for high-volume, high-quality waterfront hospitality
A commercially strong concept that performs across customer segments
This project reflects HosPro’s core strength:
developing hospitality concepts that are both experientially compelling and operationally robust.
Contact us
Get in touch with us, and let’s discuss how we can support you with tailored advice and solutions that meet your needs.
georg@hospro.no